AUGUST EDITORIAL

When is enough, enough?  When is , overkill?t  These are marketing questions we should all be considering very seriously .

I think many people are suffering from too much information but not necessarily the information they require or even want to acquire.  The result of this is brain absorption lockdown, nothing in nothing out.

When business or individuals keep sending repeat emails as to product or service I simply press delete. After the 3rd  email I send them to junk mail.  If you want me to listen to you please listen to me.

Then we come to: words, words, wonderful words with very little meaning.  The fat loaded adjectives which provide bulk but very little nutrient to an article.  This is confusing at best and at worst very irritating.

Allow people to make up their own mind when reading your articles. Let us give the readers the benefit of the doubt and presume they can think and read.

By all means tell me what you think.  That is all you can do. I will decide what I think.

Articles of interest will always be read. The actions that come after that is where you have to give very careful thought as to what you want your readers to do or the next step you want them to take. The choice is theirs you simply cannot hammer people into submission.

Please contact me if you would like to discuss meaningful articles with a purpose.

THE EDITOR